Sample Projects
Project: New Product Development
Client: Manufacturer of PCB Wave Soldering Equipment
Assignment:
Estimate market size and competitive complexion, research existing users of competitive systems to identify "pain-points" with the latest available products, explore desired product performance features, and provide input for defining product specifications for the client's next generation system.
Result:
Client used the technical and marketing information gathered to develop and successfully launch their first generation of mass reflow soldering systems.
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Project: Identify Reasons for Slow Sales Growth
Client: Manufacturer of Environmental Seals for Electromechanical Control Components
Assignment:
Conduct internal and external audits identifying potential reasons for disappointing sales growth and recommend action steps to address growth and profit objectives.
Result:
Recommended selected changes in sales organization, pricing structure, and fundamental elements of their promotional program. Suggested a unique "product differentiation" strategy. Ultimately retained as Sales & Marketing Manager to implement recommended changes. Over the next four years, company organic revenues doubled and profitability increased. Firm also acquired a major competitor, adding new products compatible with their manufacturing capabilities to their mix and 20% to annual revenues.
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Project: Identify Barriers to Sales Development
Client: Manufacturer of Precision Metal Optics
Assignment:
Research existing and potential target customers to identify product expectations and essential ingredients to winning repeat sales.
Result:
Client ultimately purchased required critical metrology equipment and implemented product packaging practices and quality documentation consistent with customers' needs and expectations.
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