Sample Projects
Project: New Product Development
Client: Manufacturer of PCB Wave Soldering Equipment
Assignment:
Estimate market size and competitive complexion, research existing users of competitive systems to identify "pain-points" with the latest available products, explore desired product performance features, and provide input for defining product specifications for the client's next generation system.
Result:
Client used the technical and marketing information gathered to develop and successfully launch their first generation of mass reflow soldering systems.
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Project: Identify Reasons for Slow Sales Growth
Client: Manufacturer of Environmental Seals for Electromechanical Control Components
Assignment:
Conduct internal and external audits identifying potential reasons for disappointing sales growth and recommend action steps to address growth and profit objectives.
Result:
Recommended selected changes in sales organization, pricing structure, and fundamental elements of their promotional program. Suggested a unique "product differentiation" strategy. Ultimately retained as Sales & Marketing Manager to implement recommended changes. Over the next four years, company organic revenues doubled and profitability increased. Firm also acquired a major competitor, adding new products compatible with their manufacturing capabilities to their mix and 20% to annual revenues.
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Project: Identify Barriers to Sales Development
Client: Manufacturer of Precision Metal Optics
Assignment:
Research existing and potential target customers to identify product expectations and essential ingredients to winning repeat sales.
Result:
Client ultimately purchased required critical metrology equipment and implemented product packaging practices and quality documentation consistent with customers' needs and expectations.
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Site Content
Additional Information
This is a long form text area designed for your content that you can fill up with as many words as your heart desires. You can write articles, long mission statements, company policies, executive profiles, company awards/distinctions, office locations, shareholder reports, whitepapers, media mentions and other pieces of content that don’t fit into a shorter, more succinct space.
Articles – Good topics for articles include anything related to your company – recent changes to operations, the latest company softball game – or the industry you’re in. General business trends (think national and even international) are great article fodder, too.
Mission statements – You can tell a lot about a company by its mission statement. Don’t have one? Now might be a good time to create one and post it here. A good mission statement tells you what drives a company to do what it does.
Company policies – Are there company policies that are particularly important to your business? Perhaps your unlimited paternity/maternity leave policy has endeared you to employees across the company. This is a good place to talk about that.
Executive profiles – A company is only as strong as its executive leadership. This is a good place to show off who’s occupying the corner offices. Write a nice bio about each executive that includes what they do, how long they’ve been at it, and what got them to where they are.
Learn More
This is a content preview space you can use to get your audience interested in what you have to say so they can’t wait to learn and read more. Pull out the most interesting detail that appears on the page and write it here.