For many firms, growth is often compromised by the absence of a formal sales/marketing manager responsible for addressing this critical function. This absence may be budget-driven, or simply be the result of managements' inability to regularly devote time to this important activity due to their need to address other critical day-to-day operational priorities.
One solution clients have found effective is to engage a part-time (interim) marketing and sales professional capable of recommending marketing investments, and/or implementing managements' marketing agenda without compromising other operational activities. (One example of the results of such a relationship can be seen in our Sample Projects section.)
The company gets the benefit of an experienced, objective marketing and sales professional without the burden of ancillary employee costs, such as health insurance, workman's compensation, retirement contributions or sick leave. And the flexibility of utilizing their skills only as deemed necessary.
Should you wish to discuss if and how you might best benefit from such a relationship, please call.
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