References
Client
"Peter Engstrom (aka Mainly Marketing) has been associated with the businesses of K.A. SCHMERSAL in North America since 1995, when he was engaged as Managing Director of the newly-formed entity ... SCHMERSAL USA. In this role he formed the organization of this Subsidiary, built the Representative and Distribution channels, defined the marketing and sales strategy, and implemented its realization for a market segment in the automation industry that addressed safety issues on machines. Managing and orchestrating a team of some twenty in-house employees and about eighty sales Reps and Distributors, Peter continually delivered two-digit CAGRs in sales over more than a decade, while the business always remained very profitable. The SCHMERSAL brand became a synonym for Machine Safety in the US market.
In 2009, he took the challenge and assignment as Managing Director of the newly-founded STEUTE MEDITECH, INC. (a former daughter company of SCHMERSAL) to build up a North American marketing and sales operation. Peter repeated his former success to set up a well-defined and thought through strategy. Today STEUTE MEDITECH counts the majority of the US market leaders for medical equipment among its customers.
Peter's expertise and marketing knowledge, combined with technical understanding and analytic skills, is remarkable. His ability to break down complex application cases to easy-to-understand issues helped the engineering and product management team in STEUTE's German Headquarters to transfer new ideas into innovative new products."
Stefan Schmersal, Owner & President
STEUTE Technologies
Lohne, Germany
"Peter is a highly-respected, very communicative person whose empathy and professionalism always stimulated productive and results-oriented discussions.
We are very proud to have him in our team."
References
Industrial Media Sales Executive
" To Whom It May Concern:
In my capacity as a Publishers' Representative for industrial business-to-business trade magazines, I have had the pleasure of working with Peter Engstrom professionally since January of 2000 when he was the Managing Director of Schmersal USA and later when he was the Managing Director of Steute Meditech.
Using his strong knowledge of Marketing Strategies, Peter was able to increase sales and market share for both companies consistently over the years. He supervised every aspect of market planning, and developed very creative advertising programs that helped his companies grow. He has a lot to share as a teacher and mentor.
In my forty six year business career I have never met anyone more honest, true to his word, reliable and professional. In addition to his strong business character, I can vouch for his intelligence and affability. He is a pleasure to work with, and I can recommend him without reservation.
Cordially,
Stanley A. Greenfield, President
The Greenfield Company
B2B Publishers Representatives "
"Using his strong knowledge of Marketing Strategies, Peter was able to increase sales and market share for both companies consistently over the years."
References
Client's Marketing Communications Services Provider
" To whom it may concern:
It has come to my attention the Peter Engstrom is being considered for a teaching position at your School of Business. Please afford me the opportunity to act as his reference, and give you some of my insights into why I would think he would make an excellent resource for your students..
I am the owner of a Connecticut-based advertising and public relations firm that specializes in business-to-business marketing communications, and we have been working with Peter for the past five years or so.
I have enjoyed working with Peter because he understands b-to-b marketing and the role marketing communications plays therein. He has a keen sense of what is important to his customers, and tirelessly works towards speaking to them in their own language and on their terms ... often with a creatiive flair that cuts through the clutter to drive his message home. As an example, I cite the way he positioned his company's foot-controlled switches as "medical-grade", which effectively both qualified them as their own product category and protected their pricing.
While I believe his theoretical and practical knowledge of marketing are advanced, what I truly feel qualifies him for a teaching position is the manner in which he engages with people. Peter is among the most professional, courteous, and thoughtful people with whom I have ever had a busines relationship. His strong verbal capabilities are nicely augmented by his superior, listening skills, which give him an uncanny ability to develop a collaborative approach to problem solving - making every team member feel like they are a part of the solution and positively motivating them for both their current and future endeavors."
But where I think Peter will really shine is the way he interacts and influences youger people. Many staffers are twenty-somethings not far femoved from their own college experiences. I can't even begin to tell you how many times I've heard the words "I love Peter" coming from their mouths, even when he is changing their ad layouts and reworking their copy. These people do good work for him, because they want to, not because it is their job, and I have found that where motivation is internally generated, success generally follows.
In summation, I whole heartedly recommend Peter Engstrom for any teaching positions you may have available; he is a very unique individual with very unique skills, and I believe your students would derive great benefits by learning from him.
Please feel free to contact me with any questions or for any additional input I may provide.
With thanks for your consideration. "
Charles Wintrub, President
CATALYST MARKETING COMMUNICATIONS
Stamford, CT "
References
Client's Financial Services Provider
" I have known Peter Engstrom for over 14 years, since he was managing and directing the US operations of a German company. He was in charge of setting up a new US company to sell the products of the German parent in the US. His marketing and managing skills were extremely successful, directing the company to record sales.
As a CPA preparing the corporations reports and tax returns , I was impressed with Mr. Engstrom's ability to resolve all the different problems with the owners, employees, accountants, customers and vendors.
I would highly recommend Mr. Engstrom for any marketing and management position. He has an excellent way of communicating his ideas and a great deal of patience."
Jack Bolnick, CPA, MBA, Managing Partner
Bolnick & Snow, LLP
Brewster, NY
"His marketing and management skills were extremely successful, directing the company to record sales."