After spending 15 years as a Sales Manager and Marketing Director, I came to believe that there were many technology-based, product manufacturing companies who might benefit from objective input to issues of concern regarding their sales and marketing activities. Within this perception, I launched myself in 1981 with the goal of providing such firms with practical, client-specific marketing consulting on various sales and marketing issues.
From 1981 to 1995, I had the privilege of working on a variety of specific, client-defined projects with a diverse group of manufacturing firms helping them develop more effective marketing and sales programs to realize their growth objectives. Among these were:
Client assignments varied depending upon the key issues of interest to management. Many involved:
Typical assignments can be found in the "Sample Projects" section of this site at the link below.
In 1996, at a client's request, I completed all "open projects" to devote full-time to help them penetrate and establish a presence in North America. For the past 22 years I have successfully served as North American Managing Director for a large, privately-held German manufacturer of industrial automation and other control products. In this capacity I founded, managed and profitably grew two new, diverse business entities into domestic market share leaders (>30%) in their respective niches ... SCHMERSAL USA , INC. and STEUTE MEDITECH USA, INC.
Doing so involved:
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