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    • Home
    • About Us
    • Sample Projects
    • In-House Workshops
    • Marketing Mgr. for a Day
    • References
    • Contact Us
    • Marketing "Shorts"
  • Home
  • About Us
  • Sample Projects
  • In-House Workshops
  • Marketing Mgr. for a Day
  • References
  • Contact Us
  • Marketing "Shorts"

Mainly Marketing

Mainly MarketingMainly MarketingMainly Marketing

Helping Industrial Businesses Grow & Prosper

Helping Industrial Businesses Grow & ProsperHelping Industrial Businesses Grow & ProsperHelping Industrial Businesses Grow & ProsperHelping Industrial Businesses Grow & Prosper

In-House Workshops

Getting More Time & Attention from Your Manufacturer's Representatives

Getting More Time & Attention from Your Manufacturer's Representatives

Getting More Time & Attention from Your Manufacturer's Representatives

Discussion Topics include:


Rep Evaluation & Selection

Rep's Responsibilities

Rep's Expectations

Principal's Responsibilities
Principal's Expectations

Motivating the Rep

Implementing an Effective Rep Council

Creating a Productive "Contract"

Creating an Effective and Productive Representatives' Council

Getting More Time & Attention from Your Manufacturer's Representatives

Getting More Time & Attention from Your Manufacturer's Representatives

Discussion Topics include:  

   

Benefits of a Rep Council

Goals & Objectives

Rep Selections & Tenure

Staff Selections & Tenure

Creating a Meaningful Agenda

Creating a Timetable

Post-Meeting Summary

Post-Meeting Action Plan & Follow-Up

Dissemination of Results



Getting the Most from Your Trade Show Investment

Getting More Time & Attention from Your Manufacturer's Representatives

Launching Innovative Products & Technologies

Discussion Topics include:


Setting Show Objectives

Show Evaluation & Selection

Booth Content & Cosmetics  

Booth Staffing & Conduct  

Pre-Show Preparation

Pre-Show Promotion

Post Show Evaluation

Launching Innovative Products & Technologies

Launching Innovative Products & Technologies

Launching Innovative Products & Technologies

Discussion Topics include: 


Sustaining Vs. Disruptive Innovations

Key Factors that Drive Product Acceptance

The Five Principles of Disruptive Innovation

Effectively Navigating these Principles

Identifying & Qualifying Disruptive Innovations

The Technology Adoption Life Cycle

Understanding the Life Cycle Buying Groups

Penetrating the Mainstream Market

Addressing the 'Whole Product' Requirements


Have Questions?

Launching Innovative Products & Technologies

Have Questions?



We would be pleased to have a confidential, no-obligation discussion regarding any of these in-house programs in the context of your organization's interest and/or needs.   We have found that our clients often gain valuable insights or ideas from these initial discussions. 


Contact Us

Mainly Marketing

19 Olmstead Hill Road, Wilton, CT 06897

(203) 761-9930

Copyright © 2019 Mainly Marketing  - All Rights Reserved.


e-Mail: peter@mainly-marketing.com